The Entertainment Technology Center at the University of Southern California is a think tank and research center that brings together senior executives, innovators, thought leaders, and catalysts from the entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content. TechCrunch adds, “The move could help Amazon build out its TV business along more traditional lines, offering a la carte content rather than less flexible bundles, but nonetheless building up subscription revenue from users.” Funimation and Crunchyroll, which is owned by AT&T-Chernin Group’s Otter Media, are other U.S. “We tend to focus on our customers and their needs, and our big difference is that we’re using the data we have as Amazon to know the type of programming that would excite our audience,” he said. Although he would not reveal the genres of those upcoming channels, Paull added that Anime Strike’s programming will be “a mix of adult-themed, romance and action titles designed to appeal across all age ranges.” Shinnosuke” and “Chi’s Sweet Adventure.”Īnime Strike is the first of other new branded subscription VOD channels that Amazon plans to unveil, said Paull. streaming deals include “Scum’s Wish,” “Onihei,” “The Great Passage,” “Vivid Strike!,” “Crayon-Shin Chan Gaiden: Alien vs. “With anime in particular, there’s a strong, passionate audience that is underserved by traditional pay TV,” said Michael Paull, head of Amazon Channels, which launched in late 2015. Variety reports Amazon indicates the content will be refreshed weekly. Also featured will be older anime titles including “Paprika,” “Tokyo Godfathers” and “Magical Girl Lyrical Nanoha StrikerS.” The channel will offer more than 1,000 ad-free series episodes and movies, including same-day-broadcasts from Japanese series including “Scum’s Wish” (“Kuzu no Honkai”) and “Blue Exorcist: Kyoto Saga” (“Ao No Exorcist: Kyoto Fujouou-hen”). monthly fee on top of a hefty $99 annual Amazon Prime membership, or $10.99 per month.Amazon is launching Anime Strike, its first on-demand subscription service for Amazon Channels, available in the U.S. release but its release on Crunchyroll made it one of the most popular shows last fall.īut now Amazon has come in like a wrecking ball to the anime market with its simulcasts and colossal market penetration one of every four American homes has Amazon Prime, meaning the built-in user base is ripe for the taking.įans on Twitter have noted the cost of Anime Strike, a $5 U.S. Yuri!!! On Ice, a new anime drama centered on figure skaters, has not had a U.S. Shows still airing in Japan have also become sought-after commodities, and companies aiming at English-speaking audiences have been fighting for rights to stream these shows. (Funimation, the biggest anime licensor in the U.S., provides its own content online.) Currently, sites like Crunchyroll, Daisuki, Hulu, and Netflix have been the largest providers of anime to the medium’s almost exclusively digital audience, but Anime Strike’s entrance adds another competitor to the fray. Anime Strike’s monthly fee is in addition to the cost of a Prime subscription.Īnime Strike is now one of the biggest competitors in the market for anime through its visibility alone. The monolithic web retailer and competitor to Netflix and Hulu launched Anime Strike, a $5 per month subscription channel with dubbed and subbed anime films and television programs including simulcasts of new shows from Japan. Amazon just jumped on the Anime bandwagon.
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